Tell Me A Story, Not A Statistic
Last week I was in a communications training with other nonprofit groups - a really good one, by the way, from Spitfire Communications, sponsored by the Robert Wood Johnson Foundation. We were tasked throughout the week with writing stories, creating elevator speeches and developing communications plans. I learned a lot.
In the US, men's cycling trips surpass women's by at least 2:1. So how do we change that? We start by simply inviting women to participate. On May 13, there were 163 women-focused rides in 14 countries, including the US.