In addition to programmatic highlights, presenters explained the benefits of involving bike shops, described a strategy for approaching local bike shops, and discussed concrete ideas for collaboration ranging from low hanging fruit to full-fledged sponsorship.

Involving bike shops in Safe Routes to School projects is key to creating a sustainable program that encourages more bicycling. Any parent, program staff, manager or bike shop staffer that has struggled to implement bicycling within Safe Routes to School activities will benefit from this webinar!